FieldFlow vs ServiceTitan: you don't need a $78,000/year tool.
ServiceTitan is built for 50-truck operations. If you have 1–5 people, you're paying enterprise prices for features you'll never use.
The real cost of ServiceTitan.
ServiceTitan doesn't publish pricing on their website. You have to sit through a sales demo to get a quote. Here's what actual customers report:
$78K/yr
average annual cost reported by customers
12 months
minimum contract commitment
$5K–$20K
early termination fees
$5K–$30K
onboarding and training costs
Compare that to FieldFlow: $19/month ($468/year), no contracts, no onboarding fees, and you can cancel anytime with one tap.
That's a difference of over $77,000 per year.
The complexity tax.
ServiceTitan was built for enterprise operations — 50+ trucks, call centers, multi-location franchises. The feature set reflects that. It has modules for call tracking, marketing ROI, pricebook management, membership programs, and warehouse inventory.
If you're a 3-person plumbing shop, you don't need any of that. But you're still paying for it. And you're still navigating an interface designed for a team of 50.
The onboarding alone takes weeks. ServiceTitan recommends a dedicated "ServiceTitan admin" on your team to manage the software. When your team is three people, that admin is you — and you should be fixing pipes, not configuring software.
When ServiceTitan makes sense.
ServiceTitan is a powerful platform and there are businesses that genuinely need it:
- You have 10+ trucks and need advanced dispatching with GPS tracking and route optimization
- You run a call center and need call recording, tracking, and scoring
- You're a multi-location franchise that needs enterprise reporting
- You have a dedicated office staff that can manage the software full-time
- Your revenue is $2M+ and the cost is a small percentage of your top line
If three or more of those apply, ServiceTitan might be worth the investment.
When FieldFlow makes sense.
FieldFlow is built for the other 90% of trades businesses:
- You're a 1–5 person shop — maybe just you, maybe you and a couple of helpers
- You need scheduling, invoicing, payments, and basic accounting — not enterprise modules
- You want to open the app and start working, not spend weeks in onboarding
- You want to pay $19/month, not $6,500/month
- You want to cancel if it doesn't work out, not fight a 12-month contract
FieldFlow does fewer things than ServiceTitan. That's the point. It does the things a small trades business actually needs, and it does them well.
The numbers speak for themselves.
FieldFlow
$468/year
$19/month. Unlimited users. No contracts. No onboarding fees. Cancel anytime. All features included.
ServiceTitan
$78,000+/year
~$6,500/month. 12-month contract. $5K–$30K onboarding. $5K–$20K early termination. Additional modules cost extra.
